The word “botanical” neatly conjures up images of plant and herb extracts, all expertly blended to create a product with natural and authentic flavours. It’s a popular word nowadays, having shot to stardom after being adopted by various beverage categories including tea, soft drinks, juices and, of course, gin.
Michael Saunders was sitting at home, twiddling his thumbs and annoying his wife when Conviviality collapsed in spectacular fashion last year. He could only watch on from afar as his beloved Bibendum was pushed to the brink of extinction by a series of calamities at the parent group. Saunders was pleased to see C&C swoop in and save Bibendum PLB and Matthew Clark from the wreckage, preserving hundreds of jobs, but he was still acclimatising to life outside of the firm he joined in 1982.
Google can be a fickle beast to tame and the latest algorithm updates has caused some major ups and downs in the online drinks industry in regards to visibility.
There’s a case for saying that pink was the catalyst for the flavour revival in alcohol. Over the past couple of years, the market has been flooded by dozens of pink spirit offers and we have seen the pink effect coming through in other categories, such as cider. The boundaries are increasingly blurring and new and unusual flavours are appearing across most sectors of the off-trade.
There is a delicious moment in The Devil Wears Prada when Meryl Streep’s Miranda Priestly dresses down frumpy Andrea for sniggering about the difficulty of choosing between two belts that look similar.
In my household, it is a story of two halves. I, like many others, have enjoyed the variety the gin boom has offered lately, while my partner is a rum enthusiast, collecting, displaying and consuming different offerings from around the world.
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