The market for in-home consumption of alcohol saw rapid growth across the board during lockdown and, with people being forced to stay at home, online was a natural beneficiary.
Over the past few months consumer trends have changed dramatically, with shops reporting a surge in demand for flour, pasta makers and bicycles alongside a drive towards online and convenience shopping.
Since lockdown began in March, the off-trade has absorbed around half the alcohol volume lost from the on-trade, compared to the same period last year.
At the end of May, news that Roger Ryman had died was met with an outpouring of shock and deep sadness.
A solitary tasting note sits on the shelf-edge of a promotional fixture.
It goes without saying that few sectors of the British economy will emerge unscathed from the current crisis, but brewing will undoubtedly suffer badly.
On Monday, March 23, independent merchants across the country faced an uncertain future.
In less than two months, wine communication has moved 100% online.
One of the most common questions we’re being asked by our clients is: what are the immediate and longer-term impacts of the on-trade closure on the off-trade?
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Erica Stuart on 01293 558 132