2008 March

Thatchers is bottling all its ciders in lightweight bottles after introducing the style to its range of single variety ciders.

Producers of 32 drinks brands have been told to change their packaging or have products banned, after an independent audit by industry watchdog, the Portman Group.

A company which produces English country wines, meads and fruit liqueurs faces a hefty fine because it fails to comply with EU rules on bottle sizes.

English Wine Producers has picked St George's Day for its annual trade tasting this year to celebrate increasing interest in English wine.

Fuller’s is hoping to drive sales of London Pride this spring with a series of poster, cinema and taxi ads.

Police in Newquay have seen a “significant drop” in cases of antisocial drinking since joining forces with drinks retailers in the town, Off Licence News can reveal.

  • Drinks giant appeals for mandatory warnings
  • Review contradicts previous guidance

Diageo i

Women have been advised not to drink any alcohol during pregnancy, despite no evidence that small amounts are harmful.

Constellation Europe is spending £12 million on an above-the-line ad campaign for Hardys.

The Wine and Spirits Trade Association has hit out at the government after it was given just three days to respond to updated proposals on alcohol disorder zones.

Thieves who steal from small independent shops should be penalised more harshly than people who shoplift from bigger stores, the Sentencing Guidelines Council has recommended.

Independent retailers are being urged to put Champagne and other high-value wines on open display, instead of inaccessible shelves, in a bid to drive sales.

Thousands of retailers would face “considerable operational and equipment costs” if the government went ahead with plans to ban the display of cigarettes and tobacco, according to the Association of Convenience Stores.


Top Tip

21 March, 2008

My customers love hearing about their purchase histories. They'll frequently pop in and ask what they bought last Easter, or in a particular month as a birthday present for a wine-loving friend. I try to keep a database of all my regular customers and what they buy. It means I can send out specific offers to

Metrosexual makeover

21 March, 2008

Nigel Huddleston meets a merchant keen to brighten up the image of wine retailers

Energising boost

21 March, 2008

GlaxoSmithKline is spending £8 million on advertising its Lucozade Sport range.

United Biscuits UK has repackaged its Twiglets range to help consumers understand the brand's nutritional credentials.

General Mills UK has extended

In brief

21 March, 2008

McVitie's Penguin is offering consumers the chance to adopt a penguin as part of its partnership with environmental charity the World Wildlife Fund. The company hopes to raise £250,000 over 12 weeks by donating 1p from every pack sold to the fund. Commercial manager Nick Stuart said: "The partnership with the WWF will help raise awareness of environmental issues and help kids develop an interest in social matters from an early age."

A new bottled water brand from England is targeting consumers looking to cut their carbon footprint.

Laura Clark

Global Brands has added a cappuccino variant to its Corky's range.

Pernod Ricard UK is spending £1.5 million on a n ad campaign for Jameson Irish Whiskey.

In brief

21 March, 2008

Diageo has finalised the details of its £1.4 million marketing campaign to celebrate next year's 400th anniversary of the granting of Bushmills' original licence to distil. The push will include anniversary packaging for Bushmills Original, Black Bush and Bushmills Single Malt 10 Year Old, and in-store POS featuring anniversary branding. The Bushmills Storyteller programme will also see Irish actors attending a range of men's lifestyle events, summer festivals and bars to modernise the Irish tradition of storytelling whil e offering them a sample of Bushmills.

Cognac-based spirit Alizé is teaming up with MTV to celebrate its 21st birthday.

Push to make Grant's no 3

21 March, 2008

William Grant & Sons is spending £3.8 million in the UK to back the launch of Grant's new-look bottle.

In Brief

21 March, 2008

Makeover for Three Barrels

Strong demand for healthy soft drinks ha s driven take-home sales up by 2.8% to

Former Oddbins head buyer Emma Nichols has joined