2009 June

15m spend for Smirnoff

30 June, 2009

Diageo is launching a new global marketing campaign for Smirnoff vodka.

The campaign is called There, and encourages consumers to “create, seek out and participate in extraordinary shared experiences"

Drinkaware has appointed its first chief medical adviser as part of its ongoing campaign to change Britain’s drinking culture.

WKD's cider brand WKD Core has unveiled its first ad campaign.

First Drinks is giving away 90 VIP trips to Moscow in a £1.2 million marketing campaign for Russian Standard.

Devon Cider has developed cider with sloe – a first for the industry, it claims.

Chalié Richards and Halewood International have been appointed as the new cash and carry distributors for Blue Nun, after brand owner Langguth split from its previous UK distributor, Ehrmanns.

Maxxium UK has launched a range of three super-premium tequilas from Sauza under the umbrella name Tres Generaciones.

Molson Coors UK is looking for a new marketing director after Simon Davies announced he was to step down to form his own consultancy firm.

Morgan’s Spiced rum is to be advertised on TV for the first time in five years as part of a £3 million campaign from brand owner Diageo.

Somerset's Brothers Cider has teamed up with Morrisons to launch stubby packs of its Pear Cider and Strawberry Mixed Pear Cider.

Cava brand Marqués de Monistrol has launched a collarette competition giving consumers the chance to win a luxury holiday in Spain.

Diageo has unveiled a £3.6 million marketing campaign to support the national rollout of its lime and green apple flavoured versions of Smirnoff vodka.

Online retailer The Drink Shop has reported a recession-busting 9% increase in sales to consumers – but a dramatic drop in corporate gift sales.

Members of a Kent-based cigarette smuggling gang have been jailed for total of six-and-a-half years.

Corporate sales and the impact of the Euro on its French business led to a 55.8% drop in pre-tax profit at Majestic, to £7.4 million, in the year to the end of March.

Coe Vintners has been named sole UK agent for Pouilly Fuissé producer Domaine Ferret.

The government spent £96.5 million on staff costs last year in its fight against tobacco smuggling, it has been revealed.

The Treasury has raked in almost £800,000 in fines from retailers selling to under-18s in the past five years, it has been revealed.

A financial statement produced by First Quench Group auditors has indicated “material uncertainty” about the ability of the company to continue as a going concern.

Foster’s is launching a multi-million pound campaign that will urge lager drinkers to “Get Some Australian in You”.

Diageo is to take over the UK distribution and marketing of Grand Marnier.

The Home Office has launched a new online viral marketing campaign as part of its anti-binge drinking drive.

Plans to allow red and white wines to be blended together to make rosé have been abandoned by the European Commission.

Cognac producers have developed an aroma wheel which they hope will help the trade and consumers appreciate the complexity of the spirit – and also its links to the seasons.

Multiple specialists have pushed through price increases double those of the wine market generally over the past year.

Constellation Europe president Troy Christensen has been given extra responsibility for running the company’s Australian business.

Fuller’s saw off-trade beer volumes drop by 3% in the year to March 28, a decline it described as “in line with the market”.

Castlemaine XXXX is to withdraw from the UK market after AB Inbev said it would not be renewing its licensing deal with brand owner Lion Nathan.

Smirnoff is using a Facebook page to put together an event at a London nightclub.

Gallo is moving into the New Zealand wine market with the launch of Starborough Sauvignon Blanc.