2010 April

England football manager Fabio Capello is to appear on take-home packs for Carlsberg and Carlsberg Export in the run-up to this summer’s World Cup.

Chilean exporter VSPT Wine Group has rebuilt the first of its workers’ homes destroyed by the country’s devastating earthquake in March.

New Zealand’s largest producer Montana is predicting the Marlborough 2010 vintage will be one of the finest in recent memory.

In brief

30 April, 2010

l The Bordeaux Wine Council has unveiled a £1 million campaign called Good Food Would Choose Bordeaux. It aims to celebrate Bordeaux wines’ compatibility with food and highlights its diversity. It will take the form of a print and poster campaign.

this year’s International Wine Challenge saw 365 judges from all over the world choose more medal winners than ever, according to organiser William Reed Business Media, also publisher of OLN.

Proposals outlining how Scotland’s cigarette display ban will work have been published by the Scottish government.

The Liberal Democrats have spoken out in favour of minimum pricing and a ban on below-cost selling.

Diageo has dismissed ever entering the alcoholic energy drinks market because it would contravene its responsible marketing code.

OLN to host LIWF events

30 April, 2010

Off Licence News will be hosting two events at the London International Wine Fair next month and has gathered some of the leading lights in drinks retailing to share their views.

Waitrose has poached Tesco MW Pierpaolo Petrassi to head up its BWS department.

Sales of Argentinian wines have been hit after shipments bound for the UK were delayed by up to two months following the introduction of new regulations governing exports.

In Brief

30 April, 2010

Global acquires InspiritGlobal Brands has acquired premium drinks agency Inspirit Brands. The deal strengthens Global’s spirits portfolio with the addition of Four Roses Bourbon, El Dorado Rum, Ocho Tequila, No 3 London Dry Gin, St Germain liqueur and Opal Nera sambuca. Managing director Derek Mackey said: “We want to become the UK’s leading drinks brand development business, which we will achieve through innovation and acquisition in all drinks categories.”??Win prizes with Laurent-PerrierChampagne Laurent-Perrier is holding an off-trade competition on its Brut NV. Entrants will get the chance to win a night’s stay and cookery class at Le Manoir in Oxfordshire and VIP tickets to Taste of London. It will also include a place on a Laurent-Perrier Masterclass for one winner and their guest.

Caught up in last week’s travel chaos, I quickly become aware that, despite all the drama, this was one cloud that presented a very enviable silver lining: a complete blackout on the election circus going on back home.

Henney’s has launched a medium-dry cider adorned with a St George’s Cross label.

Cider firm Aspall is investing £1 million in a relaunch of its product range.

Yorkshire brewer Roosters is planning to release a number of new bottled beers this year.

In brief

30 April, 2010

l Heineken has reported a 2.4% decline in beer volumes in western Europe for the first quarter of 2010. Sales were hit by the colder-than-normal weather in several markets, especially the UK, said the company. Volumes in Ireland were also down by more than average for the region.

Nigel Huddleston?A-B Inbev has released a sweeter, more lightly carbonated version of Budweiser, with the aim of recruiting more young adult drinkers to the beer market.

Italy’s largest wine co-operative plans to reposition itself as a leading supplier of branded wines in the UK.

Stowford Press cider is being rolled out nationally in 50cl bottles in the off-trade.

Cask gives way to bottle

30 April, 2010

Much as I love exciting craft beer, there is also a huge volume sold in the UK that I like to call “ordinary brown beer”. It sounds like I’m damning them with faint praise, but I’m not. These beers – Old Speckled Hen, Batemans, Badger’s Tanglefoot – are a mainstay of British bottled ale production and consumption.

Halewood International is investing in a major marketing campaign for Sidekick in an attempt to stop consumers drinking the liqueur as a shot.

Hine has released its new Hine Antique XO Premier Cru to markets worldwide.

First Drinks has revamped the packaging for Mount Gay Eclipse rum as part of what it says is the biggest ever annual marketing spend on the brand.

Global Brands has added a new?fruit-flavoured RTD to its VK portfolio and is backing it with a £400,000 marketing spend.

Cutty Sark Scotch whisky is joining the portfolio of Maxxium UK, the sales and distribution alliance for the Edrington Group and Beam Global Spirits & Wine.

In brief

30 April, 2010

l Maxxium UK is relaunching its Mixxit website as part of a £1.1 million investment in training and education. Hundreds of new cocktail recipes have been added, along with step-by-step instructions enabling users to create the perfect serve.

A Scottish sandwich shop travelling 500 miles on the back of a truck to London will be featured in a new TV ad for Oasis.

Marlboro has launched what it claims is a new “smoother-tasting” variant for its Bright Leaf range.

Vogue Signature cigarette packs are being repackaged with a more distinctive design.