2018 July

Hooch has revealed its big movie giveaway promotion, which will run over the summer months. 

Scotch Whisky tourism saw record numbers of visitors in 2017, according to the latest data from the Scotch Whisky Association (SWA).

Highland Park is introducing the second in a series of three Viking Legend releases, inspired by its Viking history and mythology.

Black Tower has unveiled a new 0.5% abv range, to build on the success of its B by Black Tower 5.5% abv collection.

Diageo has invested in cutting edge outdoor advertising that changes depending on the weather and the time of day.

The off-trade was the big winner in the beer category during the second quarter of 2018 as the sector enjoyed its best performance in eight years.

Braxzz has added to its range of alcohol-free craft beers as consumer demand in this sector continues.

Seedlip has added a new variant to its family of non-alcoholic spirits.

Former England cricket captain Sir Ian Botham is at Lord’s today to launch a range of wines sourced exclusively from Australia.

Bancroft has bolstered its portfolio by becoming the exclusive UK agent for iconic Hunter Valley winery Brokenwood.

Drinks giants AB Inbev and Diageo have reported strong UK sales as the warm weather and sporting action sparked rising demand for beer and spirits.

BWS was the star performer in the grocery channel this summer as the summer heatwave and England’s fine World Cup run provided a welcome shot in the arm.

AB Inbev is launching a gluten-free variant of Stella Artois in order to cater to Brits that suffer from coeliac disease.

A lack of CO2 prevented Britvic from fully capitalising on the sales opportunity provided by the summer heatwave that has given Brits a raging thirst.

A US firm is busy making forgeries of some of the world’s most popular fine wines in a Colorado lab and selling them at knockdown prices.

Drinks trade charity The Benevolent has appointed three new trustees to help expand its reach and support more vulnerable members of the industry.

Rum: the stuff of legend

20 July, 2018

Legend has it that Admiral Horatio Nelson’s body was put in a rum cask to preserve it for transportation back to England following his death at the Battle of Trafalgar. He had just defied the odds to secure a decisive victory, constantly thwarting Napoleon and defeating a combined French and Spanish fleet, and he was due to receive a glorious open-casket funeral. But the navy officials who received his body discovered the sailors had drilled a hole in the cask and sucked it dry, leaving Nelson semi-pickled and unfit for an open casket.

The London Wine Fair organisers have said 26% of those who attended this year’s show did so for the first time, as a direct result of the “significant investment” in data management and a refreshed marketing strategy.

The world’s leading whisk(e)y associations are heading to Kentucky for a crisis meeting over the impact of an escalating trade war with the US.

Cushiedoos, a new premium tonic water that contains Scottish botanicals and no quinine, is winging its way across the border from Scotland.

An event described as “the UK’s largest independent craft beer festival” is to take place in London next month.

Badet Clement has announced a 25% increase in turnover for its UK sales, while it’s global turnover also grew last year.  

Eisberg has signed up to London’s Mindful Drinking Festival where it will present a raft of summer-themed wine-based cocktails.

Magners has signed a four-year deal to become the headline sponsor of the Cheltenham Festival and it will lend its name to the meeting’s biggest race.

Eric Idle once declared that American beer was like making love in a canoe – “fucking close to water”.

Axholme Brewing Co has revealed a new identity to coincide with the launch of new craft beers and a brewery revamp.

Jubel, a UK-brewed, premium craft beer inspired by an Alpine beer tradition, is gearing up for listings with premium retailers and London bars.

Mor Gin has landed in the UK market following a successful launch in its home market.

Heineken 0.0 has launched what it claims is the biggest ever campaign for an alcohol-free beer in the UK.

Cains beer is to be made at its historic Grade II-listed brewery in Liverpool for the first time in five years, as part of a £7 million redevelopment of the site.