Charity dinner

01 June, 2007

Drinks trade charity The Benevolent raised more than £40,000 from its dinner on May 17, of which around £27,000 came from an auction of prizes donated by the drinks trade. This year, places at the event - held at Claridges - were restricted to 200, and tickets were sold out.

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The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

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