Well-dressed promotion for WKD

09 March, 2007

WKD and clothing retailer USC are launching an £8 million on-pack promotion giving instant discount on major clothing brands.

The 1.5 million vouchers give shoppers £5 off any purchase in a USC store. The promotion also features a free prize draw with the chance to win a makeover worth £1,000, a year's supply of WKD and a £500 shopping spree with a USC fashion stylist.

Karen Salters, marketing director of Beverage Brands, said: "The high-value nature of the promotion will reward brand loyalty and generate repeat purchases of WKD in the coming months — so retailers need to gear up with adequate stocks to cope with increased demand ."




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The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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