Digital campaign for Tiger

22 September, 2010

Heineken UK is embarking on a digital and print campaign for its Tiger beer brand.

The Know The Not Known campaign will aim to drive consumers to a Facebook site to gain access to invite-only events supported by the brand.

The campaign will feature the work of four contemporary artists in the film of art, design, music and film.

Full-page ads will run in lifestyle magazines including Clash, Dazed & Confused and Empire.

There will also be outdoor advertising, and an i-Phone app, Twitter and You Tube will all feature in the activity.

A series of limited edition four-packs are planned to continue the campaign into next year.

Jason Wills, senior brand manager, said: “We have created an engaging and innovative campaign that will generate real interest among our target audience and we are committed to ensuring that this is really brought to life in the off-trade.”




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter