Australia tastings push

28 May, 2010

Australia’s First Families of Wine has held tastings and masterclasses for independent retailers and consumers in the UK in a bid to raise its profile.

The group was set up to showcase examples of varietal and regional wines and comprises 12 family-run wineries: Brown Brothers, Campbells, d’Arenberg, De Bortoli, Henschke, Howard Park, Jim Barry, McWilliam’s, Tahbilk, Wakefield, Tyrrell’s and Yalumba.

Yalumba’s Robert Hill Smith told OLN: “It’s about provenance, regionality and diversity and we’re trying to build a voice around those messages. It’s a collaborative approach and is totally quality-driven – we hope to bring life to what we do on a daily basis to consumers.”




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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