FWD scheme helps indies

24 April, 2009

The credit crunch is a big opportunity for independent shops that get their drinks offer right, according to the organisers of the FWD Take? Home Blueprint planogram scheme.

Chairman Alan Toft said: “Footfall in local shops is increasing, mainly because consumers are watching every penny – they don’t want to buy food at supermarkets that they might later throw away.”?The organisation has found that independent retailers who implement the Blueprint see an average 25% uplift in drinks sales.

A poll of 80 shops found that the average annual uplift per shop was £36,281, which makes an average weekly rise of £698 per shop. Implementing the Blueprint costs around £200 per shop.

Graham Shelley, managing director of the IMA Group, which manages the Blueprint scheme, said: “This is about getting retailers to realise that the current circumstances are a big opportunity, so they need to get professional and take advantage.”??




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The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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