Top Tip

12 December, 2008

Use signage to talk to your customers.

Perhaps you have Champagne available ready-chilled, or everyone on your team has a wine qualification? Whatever it is, putting up a sign can help your sales. Use coloured paper, or a chalkboard and change it regularly . How about: ' Free glass loan with party orders' or 'new vintage of Chablis is in

and it's great'. There's no way you can tell it all verbally, so let sign s do the work.

Christine Parkinson,

Coco Vino, Brighton

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293

867651




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter