Top beers go on trial in 33cl bottles

17 October, 2008

Tesco is trialling a range of 33cl ales in

a bid to tap into the premium bottled

ale market, despite the economic downturn .

Seven of the UK's most popular beers - including London Pride,

Newcastle Brown Ale and Old Speckled Hen

- will

initially retail

for 99p each.

Tesco buyer Ian Targett said: "If they are popular we will extend the range. Right now the standard size for a bottle of ale is50cl but not everyone wants to drink that much."

New research from TNS has shown that, for the first time, lager drinkers are switching to premium bottled ales.

It said the UK ale market has grown by 2% to 414 million in the past year.




Bookmark this


Site Search

COMMENT

Bestway could take Bargain Booze back to its roots

Sir Anwar Pervez didn’t earn a place on The Sunday Times Rich List without spotting a good bargain – and in the fallout from the monumental collapse of Conviviality he’s got one in both name and spirit with the acquisition of Bargain Booze.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter