What's being proposed
Published:  17 October, 2008

A sensible drinking message "in all promotional material and public communications", possibly coupled with detailed information about recommended alcohol unit limits

Compulsory signage at entrances and point of sale explaining age verification policies, and a sensible drinking message at each alcohol display area. CCTV to be installed "wherever possible"

Free tastings permitted, but with 12.5cl sample size limits for beer, cider and wine and 2.5cl for spirits. "Care must be taken to ensure that customers do not return for further tastings and run the risk of becoming intoxicated. Opened alcoholic drinks must not be left unattended"

Retailers with a turnover of £5 million should deploy mystery shoppers to check compliance with the code .




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How to win the World Cup

It will soon be time for the World Cup, which kicks off on June 14 when host nation Russia takes on Saudi Arabia. Even with over four weeks to go, we are already starting to see the retailers get behind the tournament with special packs, sticker albums, football merchandise and team kits in stores.

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