6 Bacardi

05 September, 2008

Value

growth Aug 08 v Aug 07: +3%

Key date in history: 1960 - Castro nationalises the company's Cuban rum facilities, forcing it into exile but guaranteeing its popularity in the US

Famous friends: Ernest Hemingway often mentioned Bacardi in his novels

Strengths: No serious white rum rival; huge global recognition

Challenges: Has to carry the category alone; preoccupation with old rivalries

The year gone: On-trade skewed ads around cocktail s

The year ahead: Rise of golden rum could see non-white variants play a bigger role




Bookmark this


Site Search

COMMENT

Bestway could take Bargain Booze back to its roots

Sir Anwar Pervez didn’t earn a place on The Sunday Times Rich List without spotting a good bargain – and in the fallout from the monumental collapse of Conviviality he’s got one in both name and spirit with the acquisition of Bargain Booze.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter