Girls Aloud T-shirt giveaway begins

08 August, 2008

NestlÚ Confectionery is giving consumers the chance to win

T-shirts designed by Girls Aloud in a KitKat Senses on-pack promotion.

One hundred and sixty five T-shirts in five

designs will be given away every day throughout September.

To enter , consumers can text a numberáfound on wrappers or enter via kitkat-senses.co.uk.

The push will support the Make-A-Wish Foundation, a

charity that helps grant wishes

for terminally ill children.

Trade communications manager Graham Walker said: "Girls Aloud are renowned for their style almost as much as their music, so we expect these unique Kit Kat T-shirts to create massive demand."

TV, press, outdoor and London Underground ads will promote the

give away, and in-store POS materials featuring Girls Aloud will be available foráretailers.

KitKat Senses is targeted at calorie-counting

women and contains 165 calories per bar.




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How to win the World Cup

It will soon be time for the World Cup, which kicks off on June 14 when host nation Russia takes on Saudi Arabia. Even with over four weeks to go, we are already starting to see the retailers get behind the tournament with special packs, sticker albums, football merchandise and team kits in stores.

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