Prickly pair team up in ad
Published:  11 July, 2008

Oasis drinks

hit TV screens this month as part of a £4 million marketing campaign by Coca-Cola Enterprises.

Running with the tagline For People Who Don't Like Water, the

ad

features a character called the Cactus Kid who refuses to drink water. Outdoor ads will continue the theme, with the slogan Hating Water Is Not

A Crime featured on posters and also on 50cl, 37.5cl multi packs and 1.5-litre bottles of Oasis throughout August and September.

Point-of-sale materials such as branded bins and shelf barkers will also be available for independent retailers.

As

a leading UK adult juice drink brand , Oasis is worth £79 million in retail sales, according to

CCE.

Kate Bourne, breakthrough development manager, added: "Oasis is being transformed from a product

to a brand with an irreverent and engaging personality via a powerful core creative idea."




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How to win the World Cup

It will soon be time for the World Cup, which kicks off on June 14 when host nation Russia takes on Saudi Arabia. Even with over four weeks to go, we are already starting to see the retailers get behind the tournament with special packs, sticker albums, football merchandise and team kits in stores.

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