Prosecco leads rise in Waitrose sales

27 June, 2008

Waitrose says it is selling more sparkling wine than ever before, with prosecco showing the most dramatic uplift in sales.

Total sparkling wine sales are ahead by 13% year on year, with the Italian fizz up by 56%.

Champagne sales are up 10% and English sparkling wine is making its presence felt in the supermarket's sales figures, too.

Wine buyer Dee Blackstock MW said: "Despite the credit crunch, British consumers still want to retain some sparkle in their lives and they are clearly entertaining at home or taking picnics with friends and family.

"The success story of the summer has been prosecco, often overlooked in the past. Maybe this has something to do with its attractive price tag, as well as the fact that Britons have grown to love it during holidays spent in Italy."




Bookmark this


Site Search

COMMENT

How to win the World Cup

It will soon be time for the World Cup, which kicks off on June 14 when host nation Russia takes on Saudi Arabia. Even with over four weeks to go, we are already starting to see the retailers get behind the tournament with special packs, sticker albums, football merchandise and team kits in stores.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter