Are consumers still trading up with their wine purchases?
"I've noticed more customers are keen for bargains and special offers. People are still buying trophy bottles though
- last week I sold a bottle of Château d'Yquem for £325, so it's not all doom and gloom. The difference from the last recession is
people aren't mortgaged
to the eyeballs."
The Haslemere Cellar
"People don't want to lower the quality
of wine they're drinking
because they've got used to certain standards. On the retail side, sales are up because people would rather buy a bottle of wine to drink at home with a nice meal
than spend lots of money eating out at restaurants."
The Wine Bureau
Harrogate, North Yorkshire
"We've got a supermarket next door but people are still coming to us for higher quality stuff. Good sales might also be down to the weather
- we've not had any rain for months
and people are coming in
to buy wine for barbecues and outdoor events. We've found customers still want to trade up."
The Viking Wine Lodge
Ballymoney, County Antrim
"Things like council tax, energy bills and travel are costing more and taking money out of people's pockets. We've put more medium-priced wines in the shop for that reason. Customers are tending to seek out bargains more too."
Ex Cellar, Ashtead, Surrey