Double ale hit for Williams in festival

02 May, 2008

Scottish brewer Williams Brothers is the only producer to have two ales chosen for a beer festival listing in the first Sainsbury's Beer Competition.

The brewer's Good Times Ale and Harvest Sun made it through after experts sampled 118 entries from 52 brewers.

The beers are part of a line-up of 16 that will each be guaranteed an order of 40,000 bottles and a place in the Sainsbury's Drinks Festival, which runs from Aug 14 to Sept 16.

The two beers which achieve the best rate-of-sale in the festival promotion will be rewarded with a permanent listing.

Sainsbury's buyer Chris Craig said: "If a few more sell particularly well we'd be daft not to give them a listing as well."

Among other beers chosen for the festival are Old Tom with Ginger from Stockport brewer Frederic Robinson, Honey Spice Wheat from Cornish brewer Sharp's, and Holden's Golden Glow from the Black Country. Suffolk is well-represented with Greene King Sun Dance; St Peter's Amarillo and Red Rat Brewery's Crazy Dog Stout. Bath Ales Barnstormer; Ridgeway Brewery's Beer of the Go ds ; Cairngorm Trade Winds; Dr Okells IPA; Arundel Prize Fighter; Hampshire Brewery's Arthur Pendragon SA: Copper Dragon Scots 1816 and Highgate Old Ale are also in the running.




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