MARKET MONITOR A graphic guide to the off-trade

11 January, 2008

Which sparkling wine brands do customers know best?

Champagne house Moët & Chandon tops the list of sparkling wine brand awareness among regular UK wine drinkers. According to new research conducted by Wine Intelligence, eight in 10 wine drinkers are aware of the Moët & Chandon brand and 20 per cen t

have bought it in the past

six months. Dom Pérignon is known by three-quarters of wine drinkers and 6 per cent of them claim to have bought it recently. Martini Asti has the second highest penetration rate with 12 per cent of UK wine drinkers having bought it in the past six months.




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The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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