WKD promos for festive season

30 November, 2007

Beverage Brands is offering retailers free Christmas-themed WKD point-of-sale kits as part of a 4 million advertising push.

Featuring advice and tips for consumers on how to cope with the festive season, the packs include tinsel mobiles, bunting, posters and shelf strips featuring a bottle of WKD with the words "easy to wrap" .

The

campaign will also include outdoor poster ads advising consumers how to do their Christmas shopping WKD-style.

The WKD guide to Christmas will be published in conjunction with men's magazine Nuts this month.

WKD's Treadmill and Bathtime TV ads will

return for a six-week burst running through to Jan 3. Its

Robot ad will also be shown in cinemas over the

period.

Marketing director Karen Salters said: "WKD really comes into its own at Christmas. The brand is all about having a laugh with mates so sits well with festive occasions."




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter