London push for Côtes du Rhône

08 November, 2007

Inter Rhône is targeting Londoners with a £250,000 marketing push for Côtes du Rhône wines.

The one month campaign from Rhône’s generic body continues the Think Red, Think Côtes du Rhône message with two ads featuring the hippo and hedgehog illustrations from cartoonist Robert Thompson.

The ads will run in the London press and as six-sheet posters across the capital from Nov 19. The campaign is expected to reach 77 per cent of London ABC1 adults, according to Inter Rhône.

Olivier Legrand, UK export manager, said: “This is the start of a re-orientation towards consumer advertising that will continue in 2008 and is the perfect time to support our below-the-line activities, encourage further sales growth and strengthen our position as the nation’s favourite French AOC region.”

UK sales of Côtes du Rhône wines increased by 14 per cent during the first six months of 2007, compared with the first six months of 2006, Inter Rhône added.




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter