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Hooch has revealed its big movie giveaway promotion, which will run over the summer months. 

Diageo has invested in cutting edge outdoor advertising that changes depending on the weather and the time of day.

The off-trade was the big winner in the beer category during the second quarter of 2018 as the sector enjoyed its best performance in eight years.

Braxzz has added to its range of alcohol-free craft beers as consumer demand in this sector continues.

Seedlip has added a new variant to its family of non-alcoholic spirits.

Former England cricket captain Sir Ian Botham is at Lord’s today to launch a range of wines sourced exclusively from Australia.

Bancroft has bolstered its portfolio by becoming the exclusive UK agent for iconic Hunter Valley winery Brokenwood.

AB Inbev is launching a gluten-free variant of Stella Artois in order to cater to Brits that suffer from coeliac disease.

BWS was the star performer in the grocery channel this summer as the summer heatwave and England’s fine World Cup run provided a welcome shot in the arm.

A lack of CO2 prevented Britvic from fully capitalising on the sales opportunity provided by the summer heatwave that has given Brits a raging thirst.

A US firm is busy making forgeries of some of the world’s most popular fine wines in a Colorado lab and selling them at knockdown prices.

The world’s leading whisk(e)y associations are heading to Kentucky for a crisis meeting over the impact of an escalating trade war with the US.

The London Wine Fair organisers have said 26% of those who attended this year’s show did so for the first time, as a direct result of the “significant investment” in data management and a refreshed marketing strategy.

Drinks trade charity The Benevolent has appointed three new trustees to help expand its reach and support more vulnerable members of the industry.

An event described as “the UK’s largest independent craft beer festival” is to take place in London next month.

Cushiedoos, a new premium tonic water that contains Scottish botanicals and no quinine, is winging its way across the border from Scotland.

Axholme Brewing Co has revealed a new identity to coincide with the launch of new craft beers and a brewery revamp.

Jubel, a UK-brewed, premium craft beer inspired by an Alpine beer tradition, is gearing up for listings with premium retailers and London bars.

Badet Clement has announced a 25% increase in turnover for its UK sales, while it’s global turnover also grew last year.  

Magners has signed a four-year deal to become the headline sponsor of the Cheltenham Festival and it will lend its name to the meeting’s biggest race.

Cains beer is to be made at its historic Grade II-listed brewery in Liverpool for the first time in five years, as part of a £7 million redevelopment of the site.

Drink is a compelling topic – for its friends, for its enemies and for all those in-between. And in August a new name will join those flapping around the flame. But Richard Piper isn’t saying what it is yet.

A collection of spirits from Vancouver’s first micro-distillery has been launched into the UK market, and the company has already secured several distribution agreements.

The rise of the “new breed of digitally-sophisticated, socially conscious and sustainability-expectant people” is driving a number of important lifestyle and consumer trends of the future, as identified by William Grant & Sons in its latest report.

Amathus Drinks has announced a new UK partnership with Greek craft beer brand Septem.

Five new independent beer shops have opened across the country this summer as the thriving sector continues to gather pace.

An independent wine shop and bar that champions women in the wine industry is set to open in Covent Garden, central London, later this month. 

Craft and specialist beer distributor James Clay is to distribute the UK’s first-ever Trappist beer. 

Invivo is on course to raise £3.5 million in an IPO that will allow it to significantly increase its investment in the fast-growing Graham Norton wine brand. The celebrity presenter is the chief winemaker for the range, which has grown UK sales by 230% in the past year (Nielsen, 12 months to March 2018).

‪Waitrose is helping shoppers stay cool and classy during the heatwave with a new range of Provence rosé ice lollies.