Home  /  Beer News

The Californian microbrewery Ruhstaller is to launch in the UK for the first time, with five beers available from March 1.

Budvar is now offering its 500ml bottles in new 10-packs after the brewer reported a 60% year-on-year sales of that bottle format.

The Beer Academy sommeliers held their first annual reunion at the Parcels Yard at Kings Cross Station this week.

John Smith’s ale is ending its nine-year sponsorship of the Grand National after next year’s race.

Budvar eyes UK expansion

14 December, 2012

Budvar plans to grow its UK off-trade business by 40% in 2013 with the help of a new £3 million canning factory in the Czech Republic.

Innis & Gunn flew workers in from as far afield as Canada and the USA so it could put its entire 35-strong staff through the Beer Academy Foundation Course in Edinburgh.

Greene King has relaunched its 8 x 50cl Head Brewer’s Selection packs to encourage consumers to try new bottled ales in the run-up to Christmas. 

Budvar drinkers can win cash prizes or a year’s supply of beer by tweeting pictures of their receipts in a promotion that will run until the end of December.  

St Stefanus Grand Cru launched

09 November, 2012

Belgian master brewer Jef Versele was in London last night to launch a 75cl St Stefanus Grand Cru that is crafted to mature in the bottle.

Laverstoke Park Farm’s ale and lager packaging has breached alcohol responsibility rules by using a drawing that would appeal to young children.

World beer has added £28 million to the off-trade lager category in the past 12 months.

Stella Artois has moved to cement its relationship with the film industry by launching a new bursary scheme designed to bring movie fans closer to the films they love.

Suffolk brewer Adnams has launched a limited edition beer called Flame Runner that will commemorate the start of the London Olympics.

A new company has been set up to provide marketing and sales support to overseas craft brewers.

Heineken buys Stassen

15 June, 2012

Heineken has bought Belgian cidermaker Stassen in a move to boost its production capacity and bolster its new product development capability.

Booker’s wine category manager, Rob Hart, has left the business to start his own microbrewery.

Molson Coors has launched a £2 million ad campaign for citrus-flavoured 2.8% abv lager Carling Zest.

Diageo GB is boosting distribution of its Nigerian-brewed Guinness Foreign Extra Stout and non-alcoholic Malta Guinness through Surrey-based distributor Kato Enterprises.

ASA bans Budweiser ad

11 April, 2012

A radio ad for Budweiser has been banned for linking alcohol to sexual success.

Carlsberg UK has launched a £6 million marketing campaign for San Miguel’s Fresca offshoot.

Heineken back on TV

03 April, 2012

Heineken has launched the second TV ad in its Open Your World campaign.

Stella Artois has teamed up with online film platform MUBI to give consumers the chance to stream a film online instantly in an on-pack promotion.

IBC open for entries

30 March, 2012

The International Beer Challenge 2012 is now open for entries.

Marston’s Pedigree is celebrating its 60th birthday with the launch of a special edition bottle.

Heineken has launched a programme that aims to help convenience stores boost beer and cider sales by up to 20%.

Warsteiner German lager is to be supported by print advertising as part of a marketing push that sees it become the official beer supplier to the European golf tour.

Sainsbury’s has launched its Great British Beer hunt with a new category designed to support microbrewers.

Boost for microbrewers

09 March, 2012

A new scheme to give wider take-home distribution to Britain’s micro-brewed beers has been set up by the Society of Independent Brewers.

A Cumbrian brewer has hit out at the Portman Group, despite agreeing to a request to change one of its bottled beer labels.

Meantime Brewing’s new head has outlined ambitions to treble its production as part of a £3 million investment in its London site.