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English brewery and distillery, Adnams, has added the limited edition Sloe Gin and Winter Spiced Liqueur to its range of spirits and liqueurs.

Bacardi Brown-Forman Brands has brought back price-marked packs of Southern Comfort for the festive season.

Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.

Bacardi Brown-Forman Brands has created new display units and Christmas gift packs to help convenience stores cash in on distress purchases this festive season.

Hi-Spirits is set to launch Buffalo Trace Distillery’s 2011 Antique Collection.

Russian Standard is to be distributed in the UK by Whyte & Mackay after four years with First Drinks Brands.

Pernod Ricard says an improved performance in Western Europe has contributed to an impressive set of annual results.

Maxxium is releasing what it describes as its “most complex flavoured” Laphroaig into the UK market, following two years as a travel retail exclusive.

Passoã, the passion fruit liqueur marketed by First Drinks Brands, is partnering the Sancho Panza street party at this year’s Notting Hill Carnival.

Absolut is using iPads in selected Tesco stores to demonstrate the versatility of its vodka range.

WKD back on TV screens

16 August, 2011

WKD launches the latest instalment in its TV campaign this week, continuing the theme of Have You Got a WKD Side?

Absolut has launched a Mango flavour, which will make its debut in supermarkets next month before a full off-trade roll-out in September.

The off-trade now accounts for 80% of spirits volumes, a report commissioned by First Drinks Brands has found.

Bourbon blitz for summer

30 June, 2011

Maker’s Mark bourbon is offering prizes of a personalised £5,000 wardrobe as part of a summer marketing blitz.

US film actor Dan Aykroyd has launched his Crystal Head vodka brand in the UK.

Blavod Wines & Spirits has reported a loss of £50,000 in the year to March 31, on the back of losing the UK agency for Cockspur rum.

Russian Standard vodka is being promoted with a new TV and cinema ad, backed by a poster campaign in major UK cities.

Beefeater gin has launched a limited-edition expression called London Market.

Glenmorangie malt whisky is using pencil drawings in a new advertising campaign targeting Father’s Day sales.

First Drinks is recreating a summer garden in supermarket aisles as part of a major sampling programme.

The Ardbeg distillery is to release its annual limited edition whisky on September 1.

Chivas Regal Scotch whisky has signed a global brand partnership deal with the charity Film Aid International.

Maxxium UK will take over distribution of No 3 London Dry Gin from June 1.

A producer of spirits made in Panama has given an undertaking not to engage in activities that might pass-off its products as Scotch whisky.

Pernod Ricard increased net sales by 5% in the first three months of 2011, and by 11% in the first nine months of its current financial year, to March 31.

Diageo saw organic net sales growth of 7% in the first quarter of 2011. Sales in the nine months to March 31 – the spirits producer’s current financial year – increased 5% on an organic basis and volumes were up 3%.

Glenfiddich is the new headline sponsor of the MOJO Honours List, the music magazine’s annual awards ceremony.

The Glenlivet has revealed new packaging which Chivas Brothers says creates “an enhanced luxurious and sophisticated look”.

Bacardi is launching a new TV and cinema ad campaign as part of a £20 million marketing spend for 2011.

Diageo has launched a new category programme aimed at helping small stores make the most of spirits sales opportunities.