Maxxium is releasing what it describes as its “most complex flavoured” Laphroaig into the UK market, following two years as a travel retail exclusive.
Passoã, the passion fruit liqueur marketed by First Drinks Brands, is partnering the Sancho Panza street party at this year’s Notting Hill Carnival.
Absolut is using iPads in selected Tesco stores to demonstrate the versatility of its vodka range.
WKD launches the latest instalment in its TV campaign this week, continuing the theme of Have You Got a WKD Side?
Absolut has launched a Mango flavour, which will make its debut in supermarkets next month before a full off-trade roll-out in September.
The off-trade now accounts for 80% of spirits volumes, a report commissioned by First Drinks Brands has found.
Maker’s Mark bourbon is offering prizes of a personalised £5,000 wardrobe as part of a summer marketing blitz.
US film actor Dan Aykroyd has launched his Crystal Head vodka brand in the UK.
Blavod Wines & Spirits has reported a loss of £50,000 in the year to March 31, on the back of losing the UK agency for Cockspur rum.
Russian Standard vodka is being promoted with a new TV and cinema ad, backed by a poster campaign in major UK cities.
Beefeater gin has launched a limited-edition expression called London Market.
Glenmorangie malt whisky is using pencil drawings in a new advertising campaign targeting Father’s Day sales.
First Drinks is recreating a summer garden in supermarket aisles as part of a major sampling programme.
The Ardbeg distillery is to release its annual limited edition whisky on September 1.
Chivas Regal Scotch whisky has signed a global brand partnership deal with the charity Film Aid International.
Maxxium UK will take over distribution of No 3 London Dry Gin from June 1.
A producer of spirits made in Panama has given an undertaking not to engage in activities that might pass-off its products as Scotch whisky.
Pernod Ricard increased net sales by 5% in the first three months of 2011, and by 11% in the first nine months of its current financial year, to March 31.
Diageo saw organic net sales growth of 7% in the first quarter of 2011. Sales in the nine months to March 31 – the spirits producer’s current financial year – increased 5% on an organic basis and volumes were up 3%.
Glenfiddich is the new headline sponsor of the MOJO Honours List, the music magazine’s annual awards ceremony.
The Glenlivet has revealed new packaging which Chivas Brothers says creates “an enhanced luxurious and sophisticated look”.
Bacardi is launching a new TV and cinema ad campaign as part of a £20 million marketing spend for 2011.
Diageo has launched a new category programme aimed at helping small stores make the most of spirits sales opportunities.
A cherry-flavoured version of Jim Beam bourbon whiskey has been launched in the UK, two years after it first appeared in the USA.
Diageo is to increase its marketing spend for Smirnoff around the royal wedding weekend.
Russian Standard vodka and First Drinks are to end their UK distribution deal for the brand on July 1.
Grant’s whisky is to increase its marketing spend for 2011, with digital activity and social media being backed by a second series sponsorship of ITV’s Piers Morgan’s Life Stories.
A Group of seven Scotch whisky distillers have come together to produce a Scotch to raise money for disaster relief in Japan.
Scotch whisky exports hit a record £3.45 billion in 2010, up 10% from 2009, the Scotch Whisky Association has reported.
Gordon & MacPhail has donated a £13,000 bottle of whisky for auction to raise money for the Japanese earthquake relief effort.
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