Jack Daniel’s is to build a 26ft Christmas tree made out of whiskey barrels in London’s Covent Garden.
A tequila produced by entertainer Cleo Rocos will be hitting Sainsbury’s stores next month.
Grant’s whisky is sponsoring ITV4 in a £2 million deal that will see it associated comedies, documentaries and dramas including Minder and The Saint.
Diageo hopes to raise £1 million for the Help for Heroes charity with a new limited-edition bottle of Bell’s whisky.
Grey Goose vodka is launching a £1.5m marketing campaign designed to encourage people to experiment with the brand in the buildup to Christmas.
Jim Beam Honey is making a beeline for the off-trade after an on-trade launch in March was hailed as a success by distributor Maxxium UK.
The Balvenie has added a 17 Year Old DoubleWood to its core range of single malt whiskies.
Jim Beam has given its regular bourbon a devilish twist and launched a new addition to its core range.
Jose Cuervo is doubling its marketing spend on its 100% agave tequila Tradicional in a bid to promote it as a drink that can be sipped.
Diageo has submitted pre-planning applications for three potential locations for a new malt whisky distillery.
Pernod Ricard UK has fused Carribean Malibu rum with Mexican Olmeca tequila to create Malibu Red.
Blavod Wines & Spirits said its revenues have risen by 13%.
Greenwich Yacht Club was turned into an American-themed beach party when Jameson Irish whiskey screened Stephen Spielberg’s Jaws as part of the Jameson Cult Film Club this week.
Sloane’s gin producer Toorank Distilleries is entering the rum market with the launch of a range called Rebellion.
Liqueurs de France has launched a premium Swiss absinthe to join its Enigma range.
Halewood International has launched a range of flavoured vodka to add to its spirits portfolio.
Glenfiddich has signed up sports stars and explorers including Paralympian Dame Tanni-Grey Thompson and Sir Ranulph Fiennes for a series of upcoming primetime TV ads.
Jameson will attempt to drive sales with the launch of an on-pack competition this month offering drinkers the chance to go to New York and take part in a Bourne Legacy agent training session.
Scotland’s most experienced malt master is celebrating his 50th year in the business by launching his Balvenie 14 Year Old Caribbean Cask into the UK market.
Remy Cointreau will move into the premium single malt scotch whisky market sfter it agreed to buy the Bruichladdich distillery for £58 million.
DJ Bernhard and MC Wonderful are returning to TV screens this summer to promote Malibu rum in a new series of adverts.
Market leading Scotch whisky Glenfiddich will celebrate its 125th anniversary this year by sponsoring the Director of the Year 2012 awards.
Malt whisky the Macallan has launched a new range exclusive to the UK – the 1824 Series.
Diageo boss Paul Walsh has described a planned £1 billion investment in distilleries and warehousing as a “pivotal movement” in its participation in the global Scotch whisky market.
Bacardi Brown-Forman Brands has launched a trade support programme for convenience stores.
Gallo’s E&J Brandy has launched a scratchcard promotion for independent convenience stores.
Accolade Wines has launched a new range of canned, pre-mixed cocktails based on its Hardys, Banrock Stations, Echo Falls and Stone’s wines.
WKD is set to launch what it says is its biggest ever promotional campaign this summer.
Speyside distillery Tamdhu is set to reopen and relaunch its malt whisky after it was bought from the Edrington Group by Ian Macleod Distillers last year.
Pernod Ricard is launching a limited edition Beefeater pack to celebrate the London Olympics.
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