Essential Guide to Cider

20 July, 2017

On the surface it looks as though cider is struggling, with sales down 3% in the past year (Nielsen, year to  January 2015), but scratch away a little bit an you will find plenty of reason for encouragement. While mainstream brands like Stella Artois Cidre and Magners are tanking, arguably the two most important sectors of the market are thriving. Fruit cider is going great guns, with sales up 11%. This is crucial  because fruit cider is a hotbed of innovation that has been incredibly successful at winning over young adults and the term “cider” a lot more friendly for millions of consumers.

What was once regarded as a small sub-category of wine can now be seen as a thriving category in its own right. Retailers are still a little unsure about where these products should sit in BWS, but many are seeing strong sales and have been willing to experiment with  merchandising, and this is one of the subjects we examine in detail in this supplement.

By all accounts 2017 is set to be a fi ne year for South African winemakers and consumers. When it comes to South Africa’s export markets, the UK remains number on the list as the trade and consumers embrace the energy and style of an industry that also offers keen pricing to give Cape wine a competitive edge over many other nations targeting the UK trade.

There is a sense that despite still being the dominant wine category in the UK, Australia has for some time been lying low and not fully realising its potential. Adverse exchange rates, greater competition from New (and Old) World rivals, the lure of more profitable export markets, plus a perhaps inevitable cooling off after the first great flush of pro-Aussie excitement have all taken their toll on the momentum of this country. But with industry confidence on the up, focus on the UK is on the rise again, and renewed interest has clearly been sparked among both UK buyers and commentators alike.

South Africa continues to generate great enthusiasm among commentators and the trade in the UK, with many singling it out as the most exciting southern hemisphere wine producer, and often by a country mile. Translating such enthusiasm to sales, though, and especially at a premium level, can be a little trickier. It’s an issue that underpins the core themes of this supplement and one that our various commentators and South African champions look to address.

The 2016 Essential Guide to Cider provides expert analysis on the trends developing within the cider market and what retailers can do to boost sales. It features a style guide, reveals statistics on the brands and categories that are driving growth and those that are seeing sales decline, and offers opinion on what the trade can do to drive value into the market, herald a return to growth and boost shoppers’ education of the myriad wonders contained within cider.

Essential Guide to Beer

10 March, 2016

The Essential Guide to Beers highlight the wide range of brewers and brews available to the UK retailer, traditional UK styles to artisan and speciality styles from across the world and the innovation that is making the beer ranges evermore exciting. The guide will have an overview of the market, retailers' views plus tips and advice on how to make the most of sales.

Essential Guide to Australia

20 January, 2016

The past few years have seen a remarkable evolution both with classic varieties such as Chardonnay and Shiraz, along with a host of other exciting grapes and styles. The OLN Essential Guide to Australia explores the diverse grapes and regions from the land down under.

The OLN Essential Guide to South Africa is the perfect guide for buyers on trends within the South African category – highlighting the grapes, regions, categories and producers they should be looking to add to their drinks range.

Essential Guide to Fruit Wines

04 February, 2016

In France, aromatised wine-based drinks saw the biggest growth in the off-trade last year, and plenty of companies are hoping to replicate that success here. These drinks were also tipped as the future for lower-alcohol wine in OLN’s annual Wine Report, with 28% of suppliers predicting they would grow, more than any other part of the lower-alcohol wine market.

Essential Guide to Cider

04 February, 2016

The OLN Essential Guide to Cider brings you the stories behind the ciders you’re selling – putting British and international brands on the map as well as looking at the latest trends in cider and food-matching and gleaning tips from trend-setting pubs, bars and restaurants.

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COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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