Strange but true – packs of the UK’s best-selling alcohol-free beer bear the words: “Please enjoy Beck’s Blue responsibly”. But why?
Consumers browsing the premium bottled ale fixture this month may be stopped in their tracks by a picture of a disembodied bulldog head wearing sunglasses and a fez while looking down on an elephant balancing on a beach ball, with the word “Madness” emblazoned in between.
When big wines from the new world invaded UK shelves in the mid-1990s they introduced consumers to powerful styles from warm regions that packed a hangover-inducing punch. UK shelves had previously been dominated by old world aristocrats from the likes of France and Italy, which came with typical abv range of 11-13%, and strength was never a major issue. But with much of the old world order barged into oblivion alcohol levels began to creep up and 14-15.5% wines from countries like Australia and South Africa grew so commonplace the Government had to change its unit guidelines on a glass of wine.
Not so long ago, British beer was the envy of the world, while three virtually identical brands accounted for the bulk of sales across the pond. But then mass-produced bitter and lager took over the UK market and the scene began to look equally lacklustre.
Assuming reality has anything to do with it, those screaming headlines about young people and their binge drinking should swiftly become a thing of the past. Research and statistics from every angle are revealing a new generation that’s gone off the booze and in the UK is driving the second-largest fall in alcohol consumption in the world.
People often see supermarkets as the one-eyed monsters of the brewing industry, so it’s perhaps appropriate that Morrisons has at least in part been responsible for a great leap forward in the fortunes of Cyclops, the scheme to put independent tasting notes on to the reverse of bottled beer labels and cask ale pump clips.
Due to the recessive nature of the MC1R gene ginger people are dying out and could be extinct by the year 2100, according to the Oxford Hair Foundation.
Triumphant sports people bouncing up and down in front of hoardings with the names of beer brands on them could soon be a thing of the past.
When the researchers for BBC’s The Apprentice got their hapless teams making flavoured beer in the current series, they certainly hit on a trend in the drinks industry. The question is, did they miss the hottest trend in the business?
For millions of years all food and drink was organic. The cavemen, the Victorians and your great-grandparents didn’t call it organic food – they just called it food.
A private dining room with large sash windows that sits above the White Horse pub in west London has become a microcosm for the global cider industry in recent years.
When writing a story you need conflict, drama and obstacles for the hero to overcome in order to capture the reader’s imagination.
For a small island straddling the western coast of Europe, England has a habit of punching above its weight on a global stage.
The lager category has been battered from pillar to post in recent years by a rising duty escalator, miserable weather, falling volumes and the rise of cider and golden ale.
The industry jargon is “fractional bottles”. In spirits, this has traditionally meant 35cl, the orthodox half-bottle size. For wine, a half-bottle means 37.5cl – an unfashionable size for decades that is starting to make a comeback.
The mass migration of more than a million eastern Europeans to Britain since Poland and seven neighbouring countries joined the EU in 2004 has heralded the one of the greatest cultural shifts our nation has seen since the Norman Conquest.
It took two decades but Rooster, the Yorkshire brewer with a cult reputation for its cask beers, has finally got round to bottling some of them Though kept off the front pages of the nationals by spring snow, the death of Hugo Chavez and Justin Bieber’s late show at the O2, the early March event was some- thing of a red letter day for Rooster fans deprived of the opportunity to sample their favourite brews in their own home.
At the turn of the century rosé was the Austin Allegro of the wine world – cheap, unfashionable and something you would never want to bring to a dinner party.
A year ago the drinks industry voluntarily pledged to shed one billion units of alcohol within a decade under the Responsibility Deal.
Ten years have passed since Magners launched on to the UK market and arguably changed cider forever. The Irish brand made a low-key entry into Scotland, an initially tentative move for Ireland’s C&C international, until then best known outside of its home country for its crop of whiskeys and liqueurs.
In a world dominated by reality TV and YouTube anybody can become a celebrity for five minutes, but to truly be considered a modern icon you need to see your name attached to consumer products.
Wholesalers are a vital link in the supply chain between drinks manufacturers and independent retailers. In the age of supermarket power, wholesalers not only supply product, but provide a promotional base for stores to be competitive and valuable management support for the business.
The summer of 2012 promised to be the most glorious season of all time for the off-trade, with patriotic drinkers gathering for barbecues on sun-drenched afternoons to enjoy the Olympics, the Diamond Jubilee and the Euro finals, putting away record amounts of beer, wine and spirits.
The figures used by Alcohol Concern to substantiate its claims are so out of whack it is impossible to have an informed debate, says Phil Mellows.
The UK energy drinks market kicked-off in inauspicious circumstances in 1929, when Lucozade was introduced as a hospital drink designed to aid patients’ recovery. For decades these drinks remained little more than items that went alongside chicken soup and aspirin in the trolleys of flu victims.
Shops are spending more than ever on protecting their businesses from crime – but feel they are not getting enough support in doing so from the police and politicians.
The Languedoc is a fiery region of bullfighting, rugby and tough, cassoulet-fuelled farmers tending scorched plains, but it has always suffered from an inferiority complex when it comes to wine. The “wine factory” tag has dogged the world’s largest wine-producing region for decades, and noisy stepsisters Burgundy, Bordeaux and Côtes du Rhône have historically left it more downtrodden than Cinderella on a bad-hair day.
Alentejo has much to boast about. It is home to Portugal’s biggest selling brand, Herdade do Esporão (according to sales director Nicolas Giannone), it commands the biggest share of the domestic market and highest average retail price (€3.88) of any Portuguese region (Nielsen, year to July 31, 2010) and major UK players Sogrape, João Portugal Ramos and Herdade do Esporão confirm sales here are growing.
It’s easy to see social media as a form of free advertising, a way for brand owners and retailers to broadcast their good points to the world without having to pay a middle man in the form
A clearer picture is emerging of the government’s attitude to minimum pricing. And what is clear is that ministers are confused. To mask that confusion they hide behind the forthcoming consultation on the process which will include deciding whether to do it all.
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