Old Portsmouth Road
T: 01483 690000
Brands: Hardys, Banrock Station (Australia), Stowells (international), Echo Falls (US), Kumala (South Africa)
Off-trade split: 80 per cent
Europe/New World split: 10/90
Key personnel: Troy Christensen, president; Peter Spencer, senior vice president; Clare Griffiths, vice president, marketing
Last year ad campaigns for Hardys, Echo Falls and Stowells were accompanied by brand extensions to Stowells and Echo Falls. This year will see a redesign of the Echo Falls range and another TV ad campaign, and there are plans to redesign and extend Stowells. Banrock Station will sponsor a national garden makeover competition.