Global brings Cheeky V to the off-trade

Global Brands has added VK Cheeky to its range of VK RTDs.?The mixed berry fruit drink will be available from March and joins a range that is in the process of being revamped with a £10 million marketing support programme. VK Cheeky is a pre-mixed version of a Cheeky V cocktail that is promoted in the on-trade.?Brand manager Kate Hodson said: “The Cheeky V cocktail has been consistently popular with our target market for years but a premium, convenient and hassle-free bottled version hasn’t been readily available until now.”