Thatchers adds an eight-pack
Thatchers has introduced bottled multipacks for its flagship Gold cider brand.
The eight-packs of 50cl bottles are being rolled out across the off-trade during summer.
The brand is currently bring backed by a marketing campaign including TV advertising across the west country and Midlands, and 48-sheet posters.
Managing director Martin Thatcher said: “With sales of Thatchers growing ahead of the market, this new multipack is giving us the opportunity to drive sales even further.
“It provides consumers with a more convenient way of stocking up for social occasions, and fulfils the growing desire to enjoy pub quality drinks when entertaining at home.”