Dan Aykroyd launches vodka in the UK
US film actor Dan Aykroyd has launched his Crystal Head vodka brand in the UK.
It comes in a skull-shaped bottle and was introduced in the US market three years ago in a joint venture with artist John Alexander.
UK distribution is through Global Brands’ premium Inspirit division.
The brand is inspired by 13 crystal heads which have been found by archaeologists in disparate locations around the world, dating from between 5,000 to 35,000 years ago.
Some people believe the heads bring healing powers and enlightenment to those who own them.
Global Brands marketing director Simon Green said: “The brand has developed an almost cult-like following in the US and we know that the story behind Crystal Head, along with its link to Dan Aykroyd, will make consumers want to be associated with it”
POS includes uplighters to illuminate the bottle, ice buckets and skull shot glasses.
The UK rrp is £54.85 for a 70cl bottle or £150 for 1.75-litre