Farewell Constellation, welcome Accolade

Accolade Wines has issued a bullish statement about its ambitions in the UK in the week that the company abandoned its old name, Constellation Wines Australia & Europe.

The new company is the fifth largest wine company in the world, with brands including Hardys, Echo Falls, Kumala and Banrock Station.

Chief executive Troy Christensen said the company’s ambition was to “enrich everyday moments around the world”.

He added: “Our vision is about getting more people to enjoy our wines; our strategy is to drive value growth and enhance profit and margins in key markets including the UK and Europe by using consumer and category insight to build our brands and drive industry leading innovation.

“Our mission is about being global, with global brands and a global footprint.”

The company’s new logo is a white letter A on a red background, which on closer inspection resembles a drop of wine falling into a glass.

Commercial general manager for UK and Europe, James Lousada, said: “We are aiming to become a forward thinking company which is agile and responsive. This approach is already paying dividends: we are outperforming the market with value sales up 12.4% compared to the market of 4.9% and volume sales up 8.9% at a time when the overall market is declining by 1.8%.

“We have a great team in place to drive further value in the business and deliver greater profit for our customers.”

The company is no longer public and is 80% owned by Sydney-based Champ Private Equity.