Martini launches 20cl sparklers

08 November, 2011

Martini has launched its sparkling wine range in 20cl bottles.

Martini Prosecco, Rosé and Asti will all be available in the smaller format in convenience channels, the on-trade and in wholesale in 12x20cl cases. 

Caroline Herbert, marketing manager for Martini sparkling wines, said: “We’re really excited by the extension into 20cl formats. They are the right size for those who want to trial Martini sparkling wines as well as for retailers who want to capitalise on our wines during the festive season. 

“Looks do matter at this time of year and the miniature bottles are among the best-looking bottles in the wine world, so this is a fantastic opportunity to build loyalty to the brand and encourage repeat purchase in-store.”




Bookmark this


Site Search

COMMENT

How to win the World Cup

It will soon be time for the World Cup, which kicks off on June 14 when host nation Russia takes on Saudi Arabia. Even with over four weeks to go, we are already starting to see the retailers get behind the tournament with special packs, sticker albums, football merchandise and team kits in stores.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter