Ads and on-pack for Chivas
Pernod Ricard UK is backing its Chivas Regal Scotch whisky brand with outdoor advertising at high-footfall London sites, including Canary Wharf and locations in the City.
The pre-Christmas campaign includes a special creative treatment at Bank tube station.
There will also be an on-pack promotion on 12 Year Old with the chance for consumers to win a training session with ex-England rugby union star Mike Catt.
There are also 50 limited-edition signed rugby shirts to be won.
Marketing controller Vicky Wood said: “We believe our targeted advertising, supported by this promotion, is an exciting proposition for our target audience.”