Magners sees lift in GB volumes

A 5.8% rise in volume sales of Magners cider in GB in the quarter to November 30, 2011, has been reported by Dublin-based C&C Group.

But sales in the UK-based Gaymer division of the company continued to tumble as C&C said it sought to weed out low margin business.

“The removal of loss-making activity should ensure that the Gaymer business contributes earnings in line with expectations in this financial year,” C&C said in a trading statement.

GB revenue from the Magners brand rose 7.8% in the quarter. Off-trade revenue was up 8.3% on 6.5% volume growth.

“The strength of C&C’s business model, despite a challenging economic backdrop, should deliver solid earnings growth”, the statement said.

It added that there had been an improvement in trading in Ireland and the UK during the Christmas period.