British pack for Stone's ginger wine
Accolade Wines has launched a limited edition pack for Stone’s ginger wine.
The “Fabulously British” pack will be available from April to August and aims to highlight the brand’s British heritage.
It features a Union Jack on the label, which Accolade hopes will make the wine stand out more on shelves.
It also includes a recipe for the Stone’s Ginger Lemonade Cup, which blends the wine with lemonade, ice, slices of cucumber, ripe fruit and mint.
European marketing director Clare Griffiths said: “As the UK’s number one, Stone’s performs exceptionally well throughout winter and the Christmas season.
“Building on this success, there is a fantastic opportunity to drive the brand forward and boost awareness throughout the summer season. 2012 is a big year for British consumers, with much to celebrate, and as a brand with 250 years of British heritage, Stone’s is the perfect accompaniment to these celebrations.”
The limited edition 70cl bottle has an rrp of £5.49.