Moët aims to get tills ringing on Valentine's Day
Moët & Chandon is releasing a limited-edition gift pack called Declare Your Love to capitalise on the Valentine’s Day market.
It contains a bottle of the Champagne House’s Rosé Impérial NV cuvee along which is designed to be personalised with the accompanying marker pen and a “booklet of amorous stickers”.
The stickers are emblazoned with phrases like Marry Me, I Love You and la Vie en Rose.
“Champagne is the ultimate expression of celebration and we are proud to present a stylish, innovative and alluring way to declare your love this Valentine’s Day,” said Arnaud de Saignes, international director of marketing and communications for Moët & Chandon.
A dedicated page on the Moët website will offer ideas for creating the perfect Valentine’s date, including recipes that pair with the Rosé Impérial cuvee.