Diageo wants to help make your store matter
Retailers can receive tips on issues like range and layout by visiting a new website from Diageo called My Store Matters.
The world’s biggest drinks firm met with retailers from across the UK at a forum in March to highlight challenges facing the drinks trade and find solutions that work in off-licences.
Category development manager Vicky Mundy said: “We believe that every retailer no matter how big or small should have access to the latest category insight and tools to make the most of every shopper that walks through the door.
“Convenience stores have a fantastic opportunity to access shoppers who are looking for ‘something for tonight’ and our site enables them to view and download the latest advice on how to tailor their offer to those shoppers.”
Issues discussed by the panel included price-marked packs, growth within the premix segment, in-store theatre for new product launches, developing a store’s brand image, offering shoppers value above and beyond price, full basket solutions and engendering staff loyalty.