BWS sales stutter among multiples

03 July, 2013

BWS volume sales among multiple retailers dipped 0.1% year-on-year in the four weeks to June 22, according to the latest set of Nielsen figures.

Overall volume sales at the grocers were up 0.1%, with the likes of confectionary and fresh meat making up for alcohol’s stuttering performance.

Nielsen’s UK head of retailer and business insight Mike Watkins said: “With real household incomes still under pressure and consumers shopping around for the best deals, supermarkets have maintained in-store promotions and the percentage of spend on offer remained broadly unchanged.”

Among the 10 leading UK supermarkets, Aldi saw the greatest increase in sales in the 12 weeks ending June 22, with sales up 24.3% in value year-on-year, followed by Waitrose at 8.4%.

Sainsbury had the highest year-on-year sales value growth – up 2.3% – among the top four supermarkets. 




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It will soon be time for the World Cup, which kicks off on June 14 when host nation Russia takes on Saudi Arabia. Even with over four weeks to go, we are already starting to see the retailers get behind the tournament with special packs, sticker albums, football merchandise and team kits in stores.

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