Off-trade beer sales up 12.5%
UK off-trade beer sales rose 12.5% in the third quarter of 2013, driving the largest quarter-on-quarter growth the overall beer category has seen this century.
In the on-trade sales were down 1.2%, but the strong performance of the off-trade meant overall beer sales grew 5.2% – the best sales growth in the 21st century.
The figures were released the British Beer & Pub Association, which runs a quarterly Beer Barometer tracking sales, and chief executive Brigid Simmons said: “After many years of disappointing figures it’s great to see a great British product reporting such a strong third quarter performance.
“There is a still a way to go, but with increased investment and a fairer tax regime, we can build for future success.
“With the beer duty escalator cancelled by George Osborne, and tax revenues up, there is a real opportunity, if we have another freeze next year.”
Despite a 2% cut in beer duty, Osborne’s Treasury still collected an extra £16 million this quarter due to the strong sales figures.