Tia Maria teams up with Funkin in on-pack promotion
Tia Maria has teamed up with Funkin to give consumers an easy way to make its signature Tia Maria Espresso Martini serve.
Some 90,000 70cl and 1-litre bottles of Tia Maria will carry Funkin mixer pouches in supermarkets including Tesco, Asda and Morrisons.
The First Drinks-owned brand has been promoting the serve at consumer sampling events around the country this year, in a bid to raise brand awareness and draw new consumers to the category.
Customers can also buy Espresso Martini mixer pouch from Funkin’s website.