Bombardier sponsors Talk Sport's Ashes coverage
Bombardier is sponsoring Talk Sport’s coverage of the England cricket team’s Ashes campaign in Australia.
Further TV ads and POS featuring Rik Mayall’s character William Charles Bedford will build on Bombardier’s links to the cricket team.
Marketing manager Emily Hudson said: “There’s a real affinity between Bombardier and cricket, as they’re both very English and reliable with just a touch of eccentricity.”
Bombardier also sponsors England supporters group, The Barmy Army and charity celebrity fundraisers The Bunbury’s.
Wells and Young’s said these sponsorships have driven a 90% rise in awareness of the brand, according to data firm Cardinal HPI.