McWilliam's transfers from PLB to Kingsland

12 February, 2014

McWilliam’s has announced that distribution rights for the core McWilliam’s brand have been transferred from PLB to Kingsland Wine & Spirits.

The move also sees ranges JJ McWilliam, Silverwood, Markview, Sunstone and Hayfield, along with the premium Hanwood Estate, Family and Flagship tiers, become part of Legacy Wines – the agency business set up by Kingsland in 2012 after its purchase of Stratford’s.

McWilliam’s, which sells around 400,000 cases a year in the UK, will also introduce its new Altitude and Appellation ranges in order to support Legacy’s regional offering for the independent channel.

Stevens Garnier has already taken on McWilliam’s brands Evans & Tate, Brand’s Laira, Mount Pleasant and Barwang, which will be relaunched into the UK market.

James Roberts UK sales director at McWilliam’s, which is Australia’s fourth-largest supplier, said: “2014 will be another significant year for McWilliam’s with a comprehensive packaging revamp designed to further highlight the quality, heritage and family-owned nature of the brand.  

“Working with the Legacy Wines agency side, and the Kingsland UK bottling business, will be integral to us taking this message out to their extensive and growing customer base.”

Kingsland and Legacy owner FE Barber is on a mission to become a one-stop shop for the UK trade, offering wines at all tiers from all major global wine regions.

Sales director Rob Page said: “The last 12 months have been significant for both of us, and the addition of a producer with such quality and heritage to our portfolio very much strengthens our proposition to the trade.”

PLB has also recently lost Trinchero, which has set up its own UK distribution hub, and Vergelegen and Viña Montes, which have transferred to Fells and Liberty respectively, but is busy plugging gaps in its portfolio with the likes of Bosman Family Vineyards from South Africa. 




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