New Zealand winery joins Accolade portfolio

01 April, 2014

Accolade has finalised the purchase of New Zealand wine brands Mud House and Waipara Hills from the Mud House Wine Group.

The deal was announced in November but it has finally been cleared by New Zealand’s Overseas Investment Office.

UK general manager Paul Schaafsma said it was the next step in Hardy’s and Echo Falls supplier Accolade’s mission to become a new world one-stop shop for the UK trade.

He told OLN: “We want to be a complete solution for the new world and that covers a wide range of price points.

“We really wanted a New Zealand wine brand and Mud House is a great purchase, with the awards it has won and the quality of the wines it produces.

“These brands are outstanding and cover varietals from key regions such as Marlborough for Sauvignon Blanc, Central Otago for Pinot Noir and aromatics from the Waipara Valley including Riesling and Pinot Gris.”

“We are very excited about the brand and have secured a number of listings.”

Accolade is the market leader in Australian wine but Schaafsma said that is not necessarily the strategy with New Zealand as these brands command a considerably higher price point than the market average, with the Central Otago Pinot Noir retailing for around £12-£14.

“It’s a quality product with only limited supply,” he said. “This is not about chasing boxes.”

He added: “We have also secured long-term lease arrangements on over 400 ha of vineyards in important regions to supply the brands, and as well as an ongoing processing contract we have also taken on all existing grower-supply contracts, underpinning the future for the growth of these outstanding brands.”

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