Big names return for 2015 London Wine Fair
Eighty-three percent of suppliers at this year’s London Wine Fair have signed up for the 2015 show, and they will be joined by a host of new names.
The companies returning include Armit, Australian Vintage, Bancroft, Bibendum PLB, Connoisseur, CyT, Gonzalez Byass, Hatch Mansfield, Fells, Louis Latour, Mentzendorff, Negociants, Oakley, Paul Mas, Seckford, Stevens Garnier and Winery Exchange.
Big names that took stands in 2014 such as Accolade and Treasury are yet to sign up, but the fair is still six months away.
Those exhibiting for the first time, or returning after a break, include the newly-founded North South Wines, McKinley Vintners, Berkmann, The Wine Fusion, Continental, Fortyfive10 and Guy Anderson.
Katherine Wilson, marketing and brand manager at McKinley Vintners, which is returning after a decade, said: “It’s been several years since we last exhibited at the LWF but we feel that the new, fresh look and a greater focus on the UK means it is now the key event in the wine trade calendar and simply unmissable for companies such as ourselves.
“We’re excited at the opportunity to directly target customers from all areas of the trade who may not be aware of the brands and products we can offer and we’re looking forward to working with the teams behind the Fair to best maximise the opportunities for our suppliers from Champagne to Port.”
Christopher Smith, managing director at The Wine Fusion, added: “The Wine Fusion has never exhibited at LWF before, however one of our key Australian suppliers, WD Wines, owner of the Parker Estate in Coonawarra, and St John's Road in the Barossa exhibited in 2014 at the new look fair in Olympia and we were very impressed with the quality of the visitors, as well as the business that we generated.
“We felt we had to have our own stand for 2015 as The Wine Fusion for both WD Wines and our New Zealand partners, te Pā Family Wines. Additionally we want to showcase our exclusive label offer and new joint venture brands in development in South Africa and California which will be launched in the early part of 2015. We were also impressed that the cost to exhibit has returned to sensible rather than silly money for exhibitors such as ourselves.”
The LWF will move into Olympia’s Grand Hall in 2015, offering an additional 10% percent of available space for the fair to grow.
Show director, Ross Carter, said: “Our priority is not to dramatically expand the show, and we remain committed to restrictions on stand size. Having said that, there is scope to increase organically and also to take advantage of a better space which is easier to navigate.”
The fair runs from May 18-20.