Edinburgh brewer urges consumers to drink Scottish

17 March, 2015

Scottish brewer Innis & Gunn has launched its first-ever outdoor advertising campaign in its hometown to remind drinkers: “when in Rome, drink Italian lager…but you’re in Edinburgh”.

The brewer said it had committed a “six-figure” sum to the advertising campaign that will promote its lager on billboards and taxis around the city.

Marketing manager Lucy Hine said: “We launched lager two years ago and, from a standing start, now have 260 accounts across Scotland, 53 of which are in Edinburgh. 

‘The trade is well behind us but there’s still a bit of a way to go in convincing consumers that decent-tasting lagers don’t all come from the continent.

“This campaign is about letting people know that there is a credible and great-tasting local alternative to mass-produced, mass-marketed European lagers.

“Our lager is made in small batches, uniquely using naked Golden Oats for a much smoother mouthfeel, lager malt and large quantities of Super Styrian and Styrian Goldings hops for bitterness and aroma. It’s crisp, refreshing and easy to drink - exactly what lager should be.”




Bookmark this


Site Search

COMMENT

How to win the World Cup

It will soon be time for the World Cup, which kicks off on June 14 when host nation Russia takes on Saudi Arabia. Even with over four weeks to go, we are already starting to see the retailers get behind the tournament with special packs, sticker albums, football merchandise and team kits in stores.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter