James Anderson teams up with Marston's for new beer
England’s record-breaking bowler James Anderson has launched his own beer in partnership with Marson’s and won a listing at Morrisons.
The cricketer, who this month broke Sir Ian Botham’s for England Test wickets, has crafted a 3.8% abv pale ale called King of Swing - his nickname as a swing bowler.
The label on the bottle features him in action, along with the three lions of England, and is released in time for the summer’s Ashes series.
Anderson worked with Marston’s head brewer Emma Gilleland at the brewery in Staffordshire, where he learned about the brewing process and worked with Gilleland to create the right flavour profiles and hop aroma.
He said: “I was amazed to learn that there was so much that went into brewing beer. I enjoyed talking to Emma about each of the complex elements that go into taste, aroma and refreshment. I am really pleased with the result and hope that beer and cricket fans agree.”
Gaynor Green, Marston’s marketing manager, added: “We have enjoyed working with James as part of his ambassadorial role with us this year and in the run-up to this summer’s Investec Ashes. As a long-time supporter of cricket it is great to be able to marry the on-shelf appeal of our beer with the on-pitch brilliance of an England cricketer.”