London craft beer merchant expands
Independent beer merchant Clapton Craft is opening a second store in London after hailing the impact of the craft beer revolution on sales.
Tom McKim and Will Jack founded Clapton Craft in Hackneyin 2013 and built up the business by selling beer from London’s finest microbreweries straight from the tap into growlers that shoppers could refill upon returning.
They are now opening a second store in Kentish Town and the site will use the same counter-pressure, growler-filling technology, that keeps liquid fresh for six weeks.
The store will feature 12 taps for beer and cider, two for wine, one for gin and another for rye whiskey.
A further 500 bottled and canned beers will be on sale.
McKim said: “Clapton Craft was established amid the explosion of London breweries and the rapid growth of the craft beer scene. We recognised the need to offer a specialised service to promote and educate within this expanding market and Clapton Craft was born.”
Jack added: “For more than 18 months we have provided Hackney with an ever-changing and expanding selection of our favourite London and imported beers and we’re excited to expand into Kentish Town, a move which gives us the scope to expand our offering and bring the same level of service and expertise to a new neighbourhood.”